This project rebrands Xocolate Coffee Co. in Eugene, OR, with a focus on highlighting its Latin-inspired identity and specialty in Mexican chocolate drinks and traditional hand-painted mugs.
The goal was to create a visual identity that better reflects the uniqueness of the brand and the culture it represents. I redesigned the logo to feel more aligned with its roots, using visual elements that bring forward a sense of craft, warmth, and cultural connection.
This work reflects my interest in building brands that feel intentional and grounded in their story, using design to better communicate what makes them distinct.
Logo: Before and after
Brand Book
