Agency: MJR Creative Group
Role: Designer
Client: California Cling Peach Board
A staple in American pantries, California Cling Peaches come into focus during National Canned Food Month. I designed a set of social posts to highlight the product in a way that feels fresh and visually engaging, bringing new attention to something familiar.
My goal was to present the product in a way that feels thoughtful and inviting, while still standing out in a crowded social space.
Process
Brief:
For February 2026 (National Canned Food Month), create five (5) social media graphics to promote canned foods, specifically California Cling Peaches, as a budget-friendly, nutritious, sustainable, and convenient kitchen staple. These graphics will be used across Meta platforms throughout the month.
Audience
-U.S. Consumer (Adults 30-65)
-Primary grocery shoppers
-New families, especially moms with kids in grades K-6
-Consumers looking for healthy, easy-to-use, reliable pantry staples
Tone should feel friendly, modern, trustworthy, and family-oriented
Mood Boarding
Initial Concepts:
